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Plan, schedule, and run WhatsApp broadcast campaigns with built-in warm-up, daily limits, pause/resume controls, and real-time delivery analytics.
WhatsApp Campaigns
Reach thousands of contacts with targeted WhatsApp broadcasts. SkyLight Chat campaigns include intelligent rate-limiting, number warm-up, and detailed delivery tracking—so your messages land in inboxes, not spam folders.
Purpose
Campaigns let you send the same message (or sequence) to a large audience while protecting your sending reputation. Use them for:
- Promotional blasts — flash sales, new arrivals, exclusive offers.
- Announcements — policy changes, event invitations, company news.
- Re-engagement — win back inactive customers.
- Transactional notifications — shipping updates, appointment reminders.
The system automatically spreads sends over multiple days and scales daily limits as your number "warms up."
Who can access
| Role | Permissions |
|---|---|
| Owner | Full access — create, start, pause, resume, cancel, delete |
| Admin | Full access |
| Member | View campaigns; cannot start, pause, or cancel |
| Viewer | Read-only |
Prerequisites
- WhatsApp channel connected — status must be Connected in WhatsApp Settings.
- Audience defined — at least one list, segment, or explicit contact IDs.
- Sufficient quota — check your plan's monthly campaign allowance.
Full walkthrough
Creating a campaign
- Go to WhatsApp → Campaigns.
- Click + Create Campaign.
- Name your campaign (e.g., Summer Sale 2026).
- Compose or select the campaign message shown on the create form.
- Define Audience:
- Lists — pick one or more contact lists.
- Segments — pick one or more segments.
- Manual contacts — paste or search individual contacts.
- Contacts are de-duplicated automatically.
- Click Next: Schedule.
Scheduling the campaign
| Option | Description |
|---|---|
| Send immediately | Campaign starts as soon as you click Start |
| Schedule for later | Pick a date and time (in your account timezone) |
| New number warm-up | Enable if your WhatsApp number is new (< 30 days) for conservative daily limits |
- Review the summary.
- Click Save as Draft to finalize later, or Start Campaign to begin sending.
Understanding daily limits
SkyLight Chat enforces gradual daily sending to protect your number:
| Campaign day | Normal number | New number (warm-up) |
|---|---|---|
| Day 1 | up to 35 | up to 20 |
| Day 3 | up to 65 | up to 40 |
| Day 5 | up to 65 | up to 60 |
| Day 7+ | up to 120 | up to 90 |
| Day 14+ | up to 200 | up to 200 |
For small campaigns, the limit is capped at ⌈total_contacts / 3⌉ so the campaign finishes in approximately 3 days.
Pausing a campaign
- Open the campaign.
- Click Pause.
- The campaign enters Paused status; no further messages are sent.
- Resume anytime without losing progress.
Resuming a campaign
- Open the paused campaign.
- Click Resume.
- Sending continues from where it left off.
Cancelling a campaign
- Open a Running or Paused campaign.
- Click Cancel.
- Confirm the dialog.
Cancelled campaigns cannot be restarted. Contacts not yet messaged remain un-contacted.
Deleting a campaign
- Only Draft or Cancelled campaigns can be deleted.
- Open the campaign → Delete → Confirm.
Field glossary
| Field | Description |
|---|---|
| Name | Campaign display name |
| Status | draft, running, paused, completed, cancelled |
| Audience | Combined recipients from lists, segments, and manual IDs |
| Total Contacts | Number of unique recipients |
| Success Count | Messages delivered successfully |
| Failed Count | Messages that failed to deliver |
| Pending Count | Contacts not yet attempted |
| Campaign Day | Days since the campaign started (affects daily limit) |
| Daily Limit | Maximum sends allowed today |
| Remaining Today | Sends left for the current day |
| Progress % | (success + failed) / total × 100 |
| New Number Mode | Whether warm-up limits are active |
| Started At | Timestamp when the campaign began |
| Completed At | Timestamp when all contacts were processed |
Statuses and badges
| Status | Badge color | Meaning |
|---|---|---|
| Draft | Gray | Not yet started; can be edited |
| Running | Blue | Actively sending messages |
| Paused | Yellow | Temporarily stopped; can be resumed |
| Completed | Green | All contacts processed |
| Cancelled | Red | Permanently stopped; cannot be restarted |
Contact-level delivery status
| Status | Meaning |
|---|---|
| Pending | Queued for delivery |
| Sent | Message dispatched |
| Delivered | Confirmed delivered to device |
| Read | Recipient opened the message |
| Failed | Delivery failed (e.g., invalid number, blocked) |
Nested screens
Audience tab
| Section | Contents |
|---|---|
| Lists | Selected lists with member counts |
| Segments | Selected segments with member counts |
| Manual contacts | Table of individually added contacts |
| Total unique | De-duplicated recipient count |
Delivery tab
| Column | Description |
|---|---|
| Contact | Name and phone |
| Status | Pending / Sent / Delivered / Read / Failed |
| Sent At | Timestamp when the message was dispatched |
| Error | Failure reason (if applicable) |
Export the delivery report as CSV for offline analysis.
Schedule tab
| Field | Description |
|---|---|
| Start mode | Immediately or Scheduled |
| Scheduled time | Date and time (account timezone) |
| New number warm-up | Toggle on/off |
| Estimated completion | Projected date based on daily limits |
Connections to other areas
| Feature | How it connects |
|---|---|
| Contacts | Audience is built from contacts, lists, and segments |
| Orders | Trigger campaigns for order-related notifications |
| Salla | Abandoned cart campaigns use Salla variables |
| Webhooks | campaign.started, campaign.completed events |
| API | Create and manage campaigns programmatically |
Limits and plan behavior
| Plan | Campaigns per month | Max recipients per campaign |
|---|---|---|
| Starter | 3 | 500 |
| Pro | 10 | 5,000 |
| Business | 30 | 10,000 |
| Enterprise | Unlimited | Unlimited |
Daily sending limits apply regardless of plan (see the daily limits table).
Troubleshooting
| Issue | Cause | Solution |
|---|---|---|
| Campaign stuck at 0% | WhatsApp channel disconnected | Reconnect your WhatsApp number in WhatsApp Settings |
| High failure rate | Many invalid or blacklisted numbers | Clean your contact list; remove blacklisted contacts |
| Cannot start campaign | Draft incomplete | Ensure message, audience, and schedule are set |
| Daily limit reached early | Small campaign or warm-up mode | Wait until the next day or disable warm-up if the number is established |
| Messages delivered but not read | Recipients haven't opened WhatsApp | Normal behavior; track delivered vs. read metrics |
| Campaign paused automatically | Account suspended or channel error | Check account status; reconnect channel if needed |
Related articles
- WhatsApp Contacts — build your audience
- Salla Integration — abandoned cart campaigns
- Campaigns API — automate campaign creation